Read Chapters 4 and 5 from the text, Strategic Management for Organizations. Read Let’s Get Personal: Using SWOT and FAB as the Foundation to Develop Students’ Personal Brands Links to an external site. by Dingus, et al. Review your research on the company you selected for the Environmental Trend Analysis discussion forum. I CHOSE THE COMPANY GENERAL ELETRIC (GE) Describe the company’s history, products, and major competitors. Assess the financial performance and condition of the organization. Next, download the SWOT Analysis Template. Using the template, Conduct a SWOT analysis. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Review the SWOT Analysis Links to an external site. page for more information. Copy and paste the completed table from the template into your SWOT analysis paper. You must use at least three scholarly and/or credible sources in addition to the course text.
The SWOT Analysis Paper You must document any information used from sources in APA: Citing Within Your Paper Links to an external site. as outlined in the University of Arizona Global Campus Writing Center. You must include a separate references page formatted according to APA: Formatting your references list Links to an external site. style as outlined in the University of Arizona Global Campus Writing Center. In your paper, Describe the specific areas that indicate a need for change. Determine what changed objectives or newly implemented interventions are required to improve the company’s position within its market. Assess the trending performance of the company and provide recommendations for improvement. must be six double-spaced pages in length (not including title and references pages) and formatted according to APA Style Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site. resource. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution (The University of Arizona Global Campus) course name and number instructor’s name due date must utilize academic voice. Review the Academic Voice Links to an external site. resource for additional guidance. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. For assistance on writing Introductions & Conclusions Links to an external site. and Writing a Thesis Statement Links to an external site., refer to the Writing Center resources. must use at least three scholarly and/or credible sources in addition to the course text. The Scholarly, Peer-Reviewed, and Other Credible Sources Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source. To assist you in completing the research required for this assignment, review the Quick and Easy Library Research Links to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips. must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper Links to an external site. guide. must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. Review the APA: Formatting Your References List Links to an external site. resource in the Writing Center for specification