Industry Analysis Project overview:

As we have noted in this course, leisure/recreation services represent one of the largest industries in the United States. It is estimated that Americans spend over $800 billion in public, commercial, and private not-for-profit leisure and recreation agencies each year – with around $930 billion spent just on domestic travel in 2018. This is big business! The Recreation/Leisure Services Industry Analysis project is intended to help students better understand the value, scope, and importance of recreation and tourism within our society. To this end, this assignment asks students to research a distinctive segment of the recreation/leisure services industry, ultimately sharing this research with the class via our class Canvas media gallery. Broad industry segments for investigation include, but are not limited to the following:

Municipal Recreation (town recreation centers, community parks and recreation departments)
Therapeutic Recreation (focusing on creating recreation opportunities for individuals with cognitive, intellectual, and physical disabilities)
Youth Programming (after-school, summer camps, youth sports)
Festival and Event Planning (music festivals, concerts and other special events, weddings)
Campus Recreation (university recreation centers)
Intramural Sports Administration (university, professional, community intramural activities)
Fitness Management (Gyms, athletic clubs, yoga studios, etc.)

Sample Solution

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