1.According to the secondary and primary research, do you think that the launching of new
product Kinder Überraschung by Italian company Ferrero SpA may fail?
- Discuss the characteristic features of Japanese market with reference to:
(a) Demand for chocolate in Japan
(b) There are barriers to entry like high competition
(c) Barriers to entry due to government regulations
(d) Social perception of chocolate. Discussion Questions
- Explain the cross cultural implications of introducing the self-service concept at petrol
stations in the UAE. 4. Why do you think consumers in the country seem more receptive to self-service at supermarkets and banks but not petrol pumps? 5. What would you advise petrol marketers to do in the light of this resistance to adopt selfservice?