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Task Final Project
This is an individual task. Avoid all types of plagiarism.
Background information: Using a real-world example, write a report describing how the tourism industry is leveraging Information Systems to reshape its value chain and create competitive advantage.
Format: You need to create and upload a pdf document to Moodle containing your research.
• Instructions:
i) Select a real company in the tourism sector.
-Highlight the reasons that lead the company to go after the implementation of an IT infrastructure. Define if these reasons were part of an innovation process solely, or a result of a business necessity to adapt to the Digital World.
-Describe how the IT infrastructure has been aligned with the business change sought by the company.
-Identify and describe the type(s) of Information System implemented at the company:
-IT infrastructure & people involved.
-Data: source, type of data, main objective(s).
-Communication channels (social media, websites, etc.)
-E-commerce platfroms.
-Describe how they integrate to generate value for the company. Are costumers vendors, suppliers, partners or others outside of the company included in this integration?
-An important goal of a company’s “Digital Transformation” is how they can improve and strengthen its customer relationship. Can this be observed in the company you have chosen?
-In your opinion, how has the use of Business Intelligence changed the services associated with the company’s core product?
-What are the main elements that have given the company a sustainable business advantage? What degree of importance would you give to IT in this process?
-Are there any ethical concerns in the way they are using IS?
-Analyze the information you have gathered and develop a series of initiatives that seek to improve the company’s current IS practices. How would you measure any progress?
• Document Main Structure.
o Create a Table of Contents for your research using the following structure:
1. Justification.
2. Introduction.
3. Description of the Value chain of the Company.
4. Description of the main components of the Information Systems of the company in terms of:
1. Information Technology.
2. People.
3. Data & metrics.
5. IS and its integration in the value chain.
6. Creating competitive advantage.
7. Advantages/Disadvantages of the use of IS
8. Enhancing the current IS practices of the company.
Formalities:
• Wordcount: 2500 – 3000 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week (10) – Via Moodle (Turnitin). Deadline: Friday 10th June 2022 23:59 CEST.
Weight: This task Is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: Promote and entrepreneurial mindset to develop innovative projects within the tourism industry.
• Outcome 2: Understand the new digital trends in Tourism management and business models, particularly those supported by lnf<
• Outcome 3: Know how to apply new tools and currently technology to new and existing business to burst their competitive
• Outcome 4: Understand and apply IS emerging capabilities and strategies associated with social media.
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