Causal research review: Oreo Promotion Experiment (Slide No.2)
Let’s do it and example of 7-Eleven is running an Oreo promotion experiment. They have 3 stores. 3711 commission is stores which are really think about it are kind of the test units along with they have 200 men that they’re randomly sampled and notice the word random. And next to the Oreo aisle in each different store, they’ve a leg out one it has a coupon dispenser. One has a large-scale sign and one has no sales information.
You basically have a control group or controlled test with 3rd option and then marketing tracked the sales units Oreo sold before and after applying the treatment. The treatment being the coupon dispenser the sale sign.
So, what is the dependent variables? (What is it that researchers are measuring, and they can’t control the outcome? They make the changes, but they can’t control the outcome).
What is the independent variables?
Any extraneous variables to consider? (Explain specific)
Better internal or external validity?
Sample Solution
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