The digital technology transformation is rapidly becoming a standard across many business environments. So, without a digital-first strategy, many businesses, if not all, are likely to fall behind the competition and eventually struggle to grow. This is very clear during times of pandemics. Many successful digital businesses have seen significant growth in their businesses. For example, Amazon reported record net sales of $75.5 billion in the first quarter of 2020.

Choose a well-established digital business or e-commerce business in a B2B or B2C context. The chosen business must have a well-developed website, where you can find information about their strategies and operations. You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.

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