Graduate Challenge due on 15/12/2020
Individual Report (please note that the appendices sections would be group work)
Bucks ID Number: ???????????
Module: The Graduate Challenge
Assignment Title:
TITLE??
Date Due:
Word Counts 000 Excluding: Executive Summary, Contents, List of Reference, & Appendices)
Table of Contents
Executive Summary
This is a short summary on a separate page of what the report is about, and usually includes points from the introduction and conclusion. It will start something like this:
This report discusses……………………
1.Introduction ………………………………………………………………………………………………….………………………………………………………………………………………………….
2.The Challenges: Please analyse the following ……………………………………
- Apprentice Challenge:
- Presentation Challenge:
- T-shirt Challenge:
3. The following should be discussed by providing references.
Branding: discuss this with reference. Also, what did you learn about branding? For example, from t- shirt challenge, you may have learnt the importance of branding in business.
Operation: discuss this with reference. Also, what did you learn about Operation? from Tesco/ supermarket presentation, you may have learnt the importance of adopting technology in business operation, etc.
Finance: discuss this with reference. From t- shirt challenge, you may have learnt how to run a business in tight budget, how to workout profit in Excel, etc.
4.The Skills:A reflection on the skills (themes) you have demonstrated during the challenges.
a. Communication Skills/ Emotional Intelligence: how did you demonstrate these skills during the challenges? Explain. Please also give reference from secondary resources.For example, while you explain how you demonstrated communication skills/ emotional Intelligence, you can also mention why they are important by taking information from other resources. You may also consider Goleman’s Theory while covering emotional intelligence.
b. Teamwork: how did you demonstrate teamwork skill during the challenges? Explain. You may relate the discussion to the theories. For example, Tuckman’s Stages of Group Development (you can discuss how did you go through different stages as you worked in group), Belbin Team Roles (which role you played?), etc.
c. Time Management and meeting skills: how did you demonstrate these skills during the challenges? Explain.
d. presentation skills, Excel etc.
5.Action Plan:prepare a SMART plan on how you will develop these skills further over the next 3 years. For example,
| Goals | Action | Timescale |
| Improving presentation skill | What exactly would you do? E.g. practice, watching online videos, etc. | How long would you need to gain the skill? E.g. 6 months |
| You should have other goals (as many as you need) |
6.Conclusion
7.List of References
Appendices as screenshot (group work)
Appendices. 1 Apprentice Presentation Slides
- Using a SWOT framework, evaluate the strengths, weaknesses, opportunities and threats for X brand.
- Based on your SWOT analysis, can you think of any new product opportunities for X that would enable growth opportunities for the brand and identify the target audience selected for the new product.
- For the new product identified develop a marketing communication plan to reach the target audience.
- Ensure you use databases and other research sources to support your assumptions
Appendices 2 Tesco Presentation Slides
Appendices 3 T- Shirt Challenge
The Deliverables
- Design a brand/Logo to be used on a range of T shirts and/or Sweatshirts.
- Identify the potential Target Market for your products
- Produce an excel print out of your profit and loss statement explaining numbers of each product you would order to utilise your £200 budget.
The Budget
- Overall budget you are working to is £200.
- Fixed costs (i.e marketing & advertising) £20.
- Variable costs (i.e. garments) up to a maximum £180.
The Variable Costs Breakdown -:
- Value T shirt mono print £3.00
- Value T shirt full colour £5.00
- T shirts mono print-£5.00
- T shirts full colour print – £7.00
- Hooded sweatshirt mono print £14.00
- Hooded sweatshirt colour print £16.00