The purpose of this report is to provide an in-depth Brand Audit on your chosen brand. Your report should showcase in-depth brand knowledge and extensive assimilation of your findings. Introduce the report and state it’s purpose and scope.

Following this, you are to provide sufficient information to enable the reader to understand the organisation and the brand. This should include brief details of history, heritage and ethos. You may also wish to include information about the organisation’s size, legal structure, current performance (operational / financial / market related statistics), geographical presence, brand architecture, target market, the competitive landscape, as well as briefly indicating any relevant contemporary marketing environment considerations. This brand report is about KIA.

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