This Marketing Plan is simply finishing 20% of what’s left, using the attached documents as a reference, and adding to the attached file “Marketing Plan SWOT” and polishing the final product. The final marketing plan should include the following: Title Page Table of Contents Executive Summary (Written last; summarizes entire plan) Company Background Situational Analysis (revised as needed based on feedback) SWOT Analysis (revised as needed based on feedback) Marketing Goals and Objectives Marketing Strategy Marketing Implementation Evaluation and Control Do not feel obligated to cover every single item included in the Marketing Plan Worksheet in great depth. Depending on the focus of the plan, some sections can be minimized, combined, or even eliminated entirely. IMPORTANT: The maximum length of the final marketing plan is twelve single spaced pages (this does not include the title page, table of contents, or reference page, if needed). Keep in mind that in most business settings, information that is both thorough yet concise/succinct is expected.

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