Subject Code and Tide Assessment 1 Individual/Group 1.9,111h learning Outcomes
ASSESSMENT 1 BRIEF
MKT600/MKTG6002 Marketing
Situation Analysis
Individual
2000 words (4./.. 10% excluding cover page, table of contents, executive summa , references and a ..endix .
This assessment addresses the following learning outcomes of the subject: a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;
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