UMKDFG-15-M: Select one theory concept that you have applied in answering question and Assess its strengths and limitations for strategic marketing planning: Customer and International Market Analysis Report, UWE, UK

Question 2: 

Select one theory concept that you have applied in answering question one. Assess its strengths and limitations for strategic marketing planning in the context of the Wildland Park case study.

Ensure you discuss the model or framework in the context of the case study. Give specific examples of how you were able to use the model or framework effectively, or examples of how it was limited in its usefulness. Write in the first person

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