Assignment Task

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With reference to the information in the case study, Eli Lilly’s Project Resilience:

Anticipating the Future of the Pharmaceutical Industry (2007) answer the following

questions.

Question 1

Undertake a strategic audit and critically evaluate Eli Lilly’s current position in the US

marketplace, concentrating on its external operating environment and its internal core

competencies. You will need to utilise relevant management models from the course

materials and provide supporting evidence from a range of external sources to support

your academic argument.

(40 marks)

(LOs 1 & 5)

Ensure you utilise fully as a minimum Porters 5 Forces, PESTLE, Porters Value Chain and core

competences in response to question 1 using good quality sources of information that are fully

referenced with the Harvard system.

Question 2

Critically evaluate Eli Lilly and its vision, values and ethics and its capability to

successfully innovate. What is the current position in respect of their corporate social

responsibility initiatives and are there any further actions that might be necessary for Eli

Lilly to fulfill its corporate sustainability initiatives? Justify your position taken and

provide supporting evidence from a range of external sources, including those of the

company to support your academic argument.

(30 marks)

(LOs 2, 3, 4 & 7)

Ensure you first outline (Harvard referencing) academic best practice in terms of vision, value,

ethics, innovation, corporate social responsibility before you then compare how the organisation

is actually performing against this academic best practice theory in response to question 2 using

good quality sources of information that are fully referenced with the Harvard system.

Question 3

Critically evaluate the strategic options for growth of Eli Lilly making use of the

marketing models highlighted in the course materials. Justify your position

taken.

(30 marks)