ASSESSMENT 2
CASE STUDY ANALYSIS (50%)

Organizations, regardless of industry, are making advancements within the field of artificial intelligence (AI). This can vary in use, from including AI in the organisation’s products and selling to customers, to using platforms with AI functionality to make more data-driven organisational decisions. Despite the increasing impact of AI, organisations still struggle with understanding its power, while also struggling to hire talent with experience and knowledge within the subject, securing data in alignment with a greater focus globally on data protection, and effectively educating customers and current employees on its benefits to aid in greater adoption. While organisations are reaping benefits from AI, many challenges still and will exist in utilizing it properly now into the future to enhance organizations with their overall business models while also gaining a competitive advantage.

Required:
Using the contemporary concepts in innovation and technology management, critically evaluate the role and impact of Artificial Intelligence on the development and implementation of business strategy within a global environment. Analyse a case study of your chosen company to illustrate your argument. (LO1) & (LO4)

2000words
Minimum 12 Harvard style reference