A formal, in-depth case analysis requires you to utilize the entire strategic-management process. Assume your group is a consulting team asked by Avon Corporation to analyze its external/internal environment and make strategic recommendations. You will be required to make exhibits/matrices to support your analysis and recommendations. The case analysis must encompass 10–12 pages plus the exhibits/matrices, cover page, and reference page. The cover page must include the company name, your group name, and the date of submission. The matrices must not be part of the analysis body but exhibits.
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