Viu is a video streaming unit of PCCW Ltd, a telecommunications company based in Hong Kong. Viu available in 16 markets in Asia, South Africa and the Middle East. Viewers can choose between the advertisement-supported tier or a premium subscription tier. Viu offers original content through its “Viu Original” initiatives on top of programs from other content providers in local languages and subtitles.

In 2023, Viu sold off a 26.1% stake for $200 million to Canal+, the pay-TV group controlled by French conglomerate Vivendi. Lee, Z. (2023, June 21). Hong Kong billionaire Richard Li’s streaming platform Viu sells $200 million stake to French broadcaster. Forbes.

https://www.forbes.com/sites/zinnialee/2023/06/21/hong-kong-billionaire-richard- lis-streaming-platform-viu-sells-200-million-stake-to-french-broadcaster/?sh=5ed84e286bbd (2023). Viu | HQ. https://www.hq.viu.com Discuss how Viu has evolved to meet the challenges posed by rapid technological developments, an increasingly fragmented audience and fierce competition since its launch as an Over-The-Top (OTT) video service in Hong Kong in 2015. In your discussion, critique Viu’s strategies in the following areas: business model (including financial performance), audience profile, competition and globalisation.

Your essay should thoroughly examine how Viu has impacted the media industry. (80 marks) Your answers must be written clearly, organised logically and grammatically correct. You must also integrate complete in-text citations and references in APA Style. (20 marks)

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