QBUAD 6900 – Summer 2022
Case #5
(Executive summaries should be between 1-2 pages, single-spaced, 12 pt. font.)
Textbook Case #14: The Walt Disney Company
Based on the case facts in the textbook (50 points):
- Briefly describe Walt Disney Company’s corporate structure. What kind of structure is it? Should it be changed. Why or why not? (10 points.)
- Briefly analyze Disney’s marketing strategies. What works, what doesn’t, and why? (15 points)
- Identify and discuss Disney’s financial structure (debt vs. equity). Is this a strength or weakness for the company? (10 points)
- Discuss Disney’s profitability trends. What are two major issues facing the company? (15 points)
Based on your research of the Company’s most recent annual report (internet search; company webpage — investor relations; and latest 10K/10Q reports – www.sec.gov.edgar). (25 points)
- Perform a corporate valuation analysis on Disney using the latest annual data (all five methods and the average). What insights does this provide? (15 points)
- Based on your research, identify and discuss two major issues facing Disney (do not forget to think about international challenges). (10 points)
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