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Final Project
Create a Marketing Plan
WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.
The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:
I.Management Summary
II.Economic Projections
III.The Market – Qualitative
IV.The Market – Quantitative
V.Trend Analysis
VI.Competition
VII.Problems and Opportunities
VIII.Objectives and Goals
IX.Action Programs
WHERE: Post the Marketing Plan in a Word document.
please everything has regarding the source has to be from the textbook that can be