With reference to a service industry of your choice, use appropriate frameworks to analyze the internal and external environment facing organizations operating in the industry.
Discuss the alternative generic competitive strategies open to organizations and the difficulties of sustaining superior competitive advantage over the long term. Illustrate your answer with an example of each generic strategy.
’The benefits of a global strategy make it an obvious strategy choice for an international organization’. Discuss this view taking into account the alternative international strategies available to organisations.

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