chosen company: lululemon
primary instructions: analyse the external factors that have impacted the marketing mix of a business
this paper will be the first part of what will become a larger research paper later in the semester. the purpose of this paper is to complete the first two tasks of this research paper:
task #1: write a solid introduction for the paper. introduce the chosen business, analyse its legal structure and discuss the importance/role of stakeholders in that particular business.
task #2: identify and discuss the main external influences (more than 5) that may impact the business. analyse the effect of external factors on the business as part of a SWOT analysis.
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