Your task is to pick a company of your choice (aim for an organisation that has relevance to you or your profession) and investigate and evaluate their social media communication. In a paragraph (appx 250 words, academic context) share your evaluation. Consider the following questions (and the concepts from this week) to help you with your evaluation. The organisation is Uber.
What social media is the company on? Is this appropriate for that organisation?
Who is their target audience? How do you know? Does this match their true target audience?
What sort of communication tone do they use? (e.g. casual, chatty, formal, etc) Is this effective?
How often do they use their social media? Is this effective? Is it too much or too little?
Do they communicate to people who tag them or share on their social media? How? Is this effective?
What sort of imagery, if any do they use? Does this match the rest of their communication?
Who do they follow on their social media? Can you tell? Does this match their purpose?
What do they post about? (e.g. their own stuff, other people’s posts, etc)
How long are their posts? Is this too long? Too short?
In short, how effective is your company’s use of social media?