What is grass roots lobbying,how is it related to PR and how does it impact civil society?Explain
Grassroots lobbying is considered ‘indirect’ compared to ‘direct’ lobbying…What makes it so attractive to various groups is that there are virtually no rules or regulations. The tools of this sort of lobbying are advocacy advertising, toll-free phone lines…websites and computerized direct mail aimed at generating phone calls and letters from the public to…governmental regulatory agencies…Grassroots […]