Task 2.3: Strategic Plan
Individually, write a Strategic Plan for the same company used in Task 1.3 that includes the following information:

Company Overview: Provide a detailed description of the company, including its history, mission and vision statements, products or services, target market, and competitive landscape.SWOT Analysis: Identifies the company’s Strengths, Weaknesses, Opportunities, and Threats 3. Strategic Goals: Outline at least three specific, measurable, achievable, relevant, and time-bound (SMART) goals that the company aims to achieve over the next five-year period. These goals should align with the company’s mission and vision.Strategic Initiatives: Detail at least six specific actions and projects that will be undertaken to achieve the strategic goals. It should include timelines, resource allocation, assigning responsibilities and performance metrics to track progress.Conclusion: Summarize the key takeaways from the strategic plan.
FORMAT
eu Business
School