This task is to be completed individually.  

The student will be writing an Informational Research Essay in Harvard Style on one of the topics below

Your topic must be well supported by relevant sources (academic sources on Ebscohost or Harvard Business Review, INC, Forbes, McKinsey & Company, Gallup, etc.). Blogs (including Linkedin) and corporate websites are NOT valid sources.

Your Informational Research Essay must include a clear thesis statement. This is the last sentence of the Introduction paragraph which clearly states the three ideas you will write about in your essay. 

Topic: The importance of a digital marketing strategy to small businesses. 

 

Formalities: 

·        Word Count: 1500 to 1800 words.  

·        Cover page, Index page, References, and Appendix are excluded from the total word count.  

·        Prepare an Appendix page to follow the Reference page, for your summaries, paraphrases, graphs, charts, images, etc. 

·        Font: Arial 12.5 pts.  

·        Text alignment: Justified.   

·        The in-text References and the Bibliography in Harvard referencing style. 

 

Submission: Week 13 – Via Moodle (Turnitin). Sunday, 12 May 2024 before 23.59 CET  

You must upload your document via Turnitin in Moodle. 

 

Weight: This task is 60% of your total grade for this subject. 

 

It assesses the following learning outcomes: 

·        Identify and analyze the principle of Responsible Management 

·        Identify and analyze an issue related to one of the key topics in the course. 

·        Develop, research, and develop an Informational Research Essay.